There is a saying that could as well be the postulate for the slow food movement: “You are what you eat”. If that’s the case, I’d much rather be fresh, healthy and tasty as opposed to chemically processed and filled with preservatives. Wouldn’t you?
Ever since Estonia started to make it’s way to the Western society, we have always aspired to be like them. It’s no wonder we took over so many traditions, manners and ways to handle things just to make a leap from the East to the West as quick as possible. This was also the case with our eating habits. I can still remember when the first Western goods appeared in the shops and what kind of euphoria it caused. There were so many foods and drinks that so little of us had ever had the chance to taste. I dare to say that this kind of razzle-dazzle is still blinding our eyes but our consciousness has also risen a lot.
One thing that, despite of all our “efforts”, is still different in Estonia’s than in most of the Western countries, is the knowledge and habit of cooking our own meals from scratch. Most of us have family living at countrysides or farms that grow their own vegetables and seasonings. I personally have a father-in-law that is a professional fisherman and a hunter - a privilege I am greatly thankful for. My generation is also re-inventing the DIY’s in the kitchen and media promotes going back to the roots as well. There is nothing new to seeing very raw food products on the counters which yes, sometimes isn’t the nicest sight (i.e piggy claws/tails/heads or questionable dairy substances) but leaves definitely no question to each and every Estonian about the food’s journey to our tables - an important passage in the “chapters of slow living”.
But what’s life without paradoxes, right? Even though Estonia is rather “down to Earth” in an agricultural sense, the prices of unprocessed goods are quite high. A “favour” of the capitalist production chain, I suppose. Since it is more profitable for the large food stores to sell manufactured goods, it is fairly difficult and time-consuming to reach the unprocessed ones. But as a wise saying goes: “Where there’s a will, there’s a way”.
That is why the most eager one’s of us have launched the so-called eco-transportation systems. It means that food trailers visit local farmers in the county and distribute their products at the customers’ doors that have placed an order via internet beforehand. A chain that includes only three counterparts, almost no marketing costs and no need for conservation of huge quantities of food.
So in a way it is going past the industry and choosing two things extremely important in the slow food movement - a healthy diet and supporting local farmers. I greet such initiatives with great respect and hope that they will not be the last ones.