Slow Tea Party
I am a Graphic design student in Bournemouth, UK and I am currently doing my final major project on promoting Slow to the UK.
I have written a brief, a (rough) outcome and a manifesto to support my project. Any comments, ideas etc would really help enhance my work and would be very much appreciated. If all goes well then I will carry out this project for real so you guys could potentially get involved!
More development work will follow very soon…
The aim of this project is to introduce and establish the slow movement mentality to the UK. The Slow ideology is to create a speed bump for everyday life. The goal of this shift in speed is to make people really engage with life and their surroundings; making richer connections with loved ones and friends.
Corresponding to the new slow proposal, the aim is to tackle the taboo of the common use of the term slow. There is of course a bad slow, being lazy for example but there is also a good, considered, slow. This fresh attitude on slow is the desired message. Ultimately the aim is to get people to enjoy and appreciate life by taking a break from the everyday hustle and bustle of life.
Live Slow 2009: a manifesto
We, the undersigned, are patrons of Slow. We, the undersigned, are patrons of speed. We, the undersigned, are patrons of life. Our slow is not lazy nor do we slack or stumble. Our slow is faster than you. We are the tortoises, and you are the hare. We win the race and enjoy the journey.
Like a tortoise we are wise and we are long lasting. Our aim is to engage with life. Living is a series of experiences and connections with our environment, we engage with every aspect of living. Our connection with loved ones is stronger, deeper and richer. And our connection with our surroundings is well informed, valued and utilized.
At home our slow is taking quality time with our family. At work our slow is considered, your fast is not. Our slow is more productive. We take time to look at all angles of a problem to make the best decision.
Slow is not a derogatory word for us; we do not use it like most. Your slow is synonymous with stupid, ours is the opposite. We wish to abolish the taboo of your slow and motion for our new slow.
Your eureka must not be too late; too often an illness or incident results in a new found clarity, but we propose you slow down now! Enjoy the existence you are here to live, we urge you not to hurdle the journey of life.
A regular event, perhaps monthly, weekly or even daily that would promote and practice the slow mentality.
The experience would encourage people to learn about the slow theory, sign-up to the life of slow movement and, or, raise awareness of this attitude so perhaps the masses could take elements of the slow theory and incorporate them into their everyday lives.
Promotion of this event would be through a pseudonym of a tea party, afternoon tea or simply a tea break. The tea party would be an ambassador for the slow ideology, and act as a literal participation in the slow movement. The slow theory would utilize the normality of a tea break to represent the seemingly extreme ideology of the slow movement. Tea is an international phenomenon with many recognised connotations, which are perfectly appropriate for the slow movement. William Gladstone, four times British Prime minister relays,
‘If you are cold,
tea will warm you;
if you are too heated,
it will cool you;
if you are depressed,
it will cheer you;
if you are excited,
it will calm you’
These were the words he used to advertise tea to the UK. Tea explained here is used as a remedy to solve dilemmas. Now the second most popular drink in the world, tea has a plethora of associations. Tea break, afternoon tea, and tea parties and all the other social associations made with tea are a great representation of a state of mind similar to that of Slow. The common experience of a tea break would be used as a tool to demonstrate the seemingly unfamiliar slow mentality, by taking a break and engaging greater with friends and families.
Possible event types:
Annual - ‘Tea party’ - 12hrs
Weekly - ‘Afternoon tea’ - 2hrs
Daily - ‘Tea break’ - 30mins