Comments on: LOHAS-Yeti’s http://www.slowplanet.com/blog/2009/01/05/lohas-yetis/ Just another WordPress weblog Thu, 17 May 2012 08:42:44 +0000 http://wordpress.org/?v=2.5.1 By: emlipson http://www.slowplanet.com/blog/2009/01/05/lohas-yetis/#comment-54 emlipson Tue, 06 Jan 2009 20:29:17 +0000 http://www.slowplanet.com/blog/?p=67#comment-54 Hi Alexander - as it happens, back in 2000, I was a senior editor for the original LOHAS journal, a trade magazine intended to connect the many industries that fall under the LOHAS umbrella. The concept was very new then (and yes, we did work closely with Paul Ray and his Cultural Creative model) and it has taken some time for it to coalesce, but it has a lot of validity - people making choices according to environmental, social and creative models. The one thing that always seemed ironic to me, though, is that a Cultural Creative, or what you call a LOHAS person, doesn't want to be a joiner. They are individualists and they seek authenticity. So as soon as they sense that they're being pigeonholed, or marketed to as part of a predictable group, they're resistant. Hi Alexander - as it happens, back in 2000, I was a senior editor for the original LOHAS journal, a trade magazine intended to connect the many industries that fall under the LOHAS umbrella. The concept was very new then (and yes, we did work closely with Paul Ray and his Cultural Creative model) and it has taken some time for it to coalesce, but it has a lot of validity - people making choices according to environmental, social and creative models.

The one thing that always seemed ironic to me, though, is that a Cultural Creative, or what you call a LOHAS person, doesn’t want to be a joiner. They are individualists and they seek authenticity. So as soon as they sense that they’re being pigeonholed, or marketed to as part of a predictable group, they’re resistant.

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